Daily Active Users - Approximation

1. Social Media (e.g., Facebook, Instagram, Twitter)

• DAU: 200M - 2B
• Example:
  • Facebook: 500M - 1.5B DAUs
  • Instagram, Twitter: 10M - 100M DAUs
• New Social Apps: 50K - 500K DAUs

2. E-commerce Platforms (e.g., Amazon, eBay)

• DAU: 1M - 200M
• Example:
  • Amazon: 10M - 50M DAUs
  • eBay: 1M - 20M DAUs
• Smaller Platforms: 500K - 10M DAUs

3. Streaming Services (e.g., YouTube, Netflix, Spotify)

• DAU: 20M - 500M
• Example:
  • YouTube: 200M - 500M DAUs
  • Netflix: 10M - 50M DAUs
  • Spotify: 100M - 200M DAUs
• Smaller Platforms: 1M - 10M DAUs

4. Online Food Delivery (e.g., UberEats, DoorDash)

• DAU: 1M - 20M
• Example:
  • UberEats, DoorDash: 10M - 50M DAUs
• Smaller Platforms: 100K - 5M DAUs

5. Ride-Sharing (e.g., Uber, Lyft)

• DAU: 1M - 100M
• Example:
  • Uber: 5M - 20M DAUs
  • Lyft: 10M - 20M DAUs
• Smaller Platforms: 100K - 5M DAUs

6. Online News/Content (e.g., New York Times, Medium)

• DAU: 500K - 50M
• Example:
  • New York Times: 5M - 50M DAUs
  • Medium: 500K - 10M DAUs
• Smaller Platforms: 100K - 1M DAUs

7. Dating Apps (e.g., Tinder, Bumble)

• DAU: 1M - 50M
• Example:
  • Tinder: 50M DAUs
  • Bumble: 5M - 15M DAUs
• Smaller Platforms: 100K - 5M DAUs

8. Online Gaming (e.g., Fortnite, PUBG, Clash Royale)

• DAU: 1M - 50M
• Example:
  • Fortnite: 10M - 50M DAUs
  • Clash Royale: 10M - 50M DAUs
• Smaller Games: 100K - 10M DAUs

9. Cloud Storage & Collaboration (e.g., Dropbox, Google Drive, Slack)

• DAU: 1M - 100M
• Example:
  • Slack: 10M - 20M DAUs
  • Dropbox: 10M - 30M DAUs
  • Google Drive: 50M - 200M DAUs
• Smaller Platforms: 100K - 5M DAUs

10. Food/Recipe Apps (e.g., Yummly, Allrecipes)

• DAU: 100K - 5M
• Example:
  • Popular Recipe Platforms: 1M - 10M DAUs
• Smaller Platforms: 100K - 500K DAUs

General Guidance for Estimating DAUs

• Small Startups: 1K - 100K DAUs.
• Established Large Companies: 10M - 1B DAUs (e.g., Facebook, Instagram, Amazon).
• Make Reasonable Assumptions: Always ask for clarification if unsure about user behavior or scale.